Market Leadership Invisible Fence® Brand is the largest pet containment company in North America with over 3 million pets protected, indicating a strong market presence and established customer trust, which could facilitate cross-selling or upselling advanced pet safety solutions.

Innovation & Tech Recent product launches like the GPS 2.0 Wire-Free Pet Fence Solution and Boundary Plus Smart System demonstrate a focus on innovative, connected pet safety technology, presenting opportunities to introduce complementary smart pet accessories or subscription-based services.

Expansion & Acquisition The acquisition of regional franchises like Invisible Fence - Southern Tier and others by Radio Systems Corporation suggests ongoing expansion efforts, providing sales channels and new customer segments to target with tailored marketing strategies.

Corporate Social Responsibility Programs like Project Breathe highlight a focus on community engagement and safety initiatives, opening avenues to collaborate on joint marketing campaigns or co-branded products emphasizing pet safety and emergency preparedness.

Customer Trust & Loyalty With a mission to be the most trusted brand and offering customized installations and pet training, there is an opportunity to develop premium service packages or loyalty programs that increase customer retention and lifecycle value.