Market expansion Potential cross-sell opportunities with nearby Invisible Fence Brand dealerships and sister brands as the Southern Wisconsin operation sits within a broader network acquired by Radio Systems Corporation, enabling coordinated regional campaigns and bundled offerings.

Pet safety tech Leverage interest in advanced containment solutions such as GPS 2.0 and Boundary Plus Smart System to upsell higher-end products to existing customers seeking enhanced remote monitoring, security features, and smart home integration for pets.

Training add-ons Capitalize on the exclusive Perfect Start training program to offer premium behavioral and safety services as ongoing revenue, reinforcing product adoption and reducing churn among adopters and new installs.

Local presence Highlight the Waunakee-based service footprint and local expertise to win customers in Madison and surrounding areas, using community-focused marketing and regional testimonials to differentiate from national competitors.

Revenue lift With revenue in the low- to mid-million range and a lean team, pursue scalable automation for lead intake, appointment scheduling, and product recommendations via HubSpot and integrated web tools to increase deal velocity and average order value.