Strong Industry Presence With over 98% of Iowa's franchised car and truck dealers as members, the Iowa Automobile Dealers Association (IADA) offers access to a comprehensive market segment of automotive retail professionals, presenting significant opportunities for targeted B2B solutions.

Digital Engagement Potential IADA employs a diverse technology stack including HubSpot Analytics, Google Tag Manager, and Microsoft Dynamics GP, indicating active digital engagement and potential for enhanced marketing, CRM, and analytics solutions to support member dealerships.

Financial Stability Generating revenues between $10 million and $25 million, IADA demonstrates a stable financial position, making it a viable partner for technology implementations, membership services, and strategic collaborations within the automotive sector.

Leadership Expansion Recent governance updates, such as the election of Doug DeYarman to the board, suggest ongoing organizational development and openness to new initiatives, providing opportunities for innovative partnership proposals aligned with their strategic growth.

Market Trends Alignment As a large association dedicated to supporting the franchise system, IADA is positioned to capitalize on industry shifts toward digital transformation and sustainability, offering prospects for solutions that enhance operational efficiency and dealership competitiveness.