Strong Market Presence With membership covering over 98 percent of Iowa's franchised car and truck dealerships, the Iowa Automobile Dealers Association offers access to a highly concentrated network of automotive retailers, presenting significant opportunities for targeted marketing and partnership initiatives.

Established Industry Rallying Point Founded in 1919 and operating as a non-profit, the association's long-standing presence and reputation in the Iowa auto market provide a stable platform for engaging dealerships in new service offerings, training programs, and digital solutions.

Digital Engagement Capabilities Utilizing robust tech tools like HubSpot Analytics, Google Tag Manager, and cloud security measures, the organization demonstrates a strong digital infrastructure, which can be leveraged to introduce innovative marketing, CRM, or analytics products tailored to dealership needs.

Financial Capacity for Growth With annual revenues estimated between 10 and 25 million dollars, the association has the financial capacity to invest in new initiatives, technology integrations, or value-added services aimed at enhancing dealer operations and customer engagement.

Leadership & Industry Influence Recent appointments to the board, such as industry veteran Doug DeYarman, highlight active leadership and influence within the automotive community, creating opportunities for collaborations on industry events, training, and advocacy programs.