Community Partnerships The Iowa Barnstormers actively engage in local charity drives and partnerships with Children & Families of Iowa, LifeServe Blood Center, and community events. This presents opportunities to offer sponsored community initiatives, donor drives, and in-stadium activation packages that align with their philanthropy and fan engagement goals.
Fan Experience Expansion As a small-to-mid-sized team in Des Moines with regular events at Wells Fargo Arena, there is potential to propose enhanced fan experiences, VIP packages, in-arena branding, and digital engagement tools to boost attendance, sponsorship value, and lifetime fan value.
Digital & Analytics Tech stack includes AWS, Cloudflare, Quantcast and Microsoft 365, indicating readiness for digital marketing, website optimization, analytics, and CRM integration. Offer data-driven marketing services, targeted ad solutions, and CRM/email automation to grow ticket sales and partner reach.
Leadership Continuity General Manager Juli Pettit has led since 2021, suggesting stable leadership and a strategic direction favorable for long-term sponsorships, media deals, and community programs. Approach with multi-year sponsorship offers and aligned branding opportunities.
Revenue Growth Opportunity Reported revenue range of one to ten million dollars and venue-based indoor football positioning indicate room to scale sponsorship packages, venue activations, and merchandising collaborations with local businesses seeking regional exposure in Des Moines.