IPA (Institute of Practitioners in Advertising) Email Format
Advertising ServicesEngland, United Kingdom51-200 Employees
Based in London, the IPA functions as a professional body for practitioners in the UK's advertising industry. Operating within the advertising services sector, it aims to support and empower its members who contribute to the industry's landscape. Its recent activity includes launching the IPAi Forum, a resource to help agencies interpret generative AI, and the Pricing Playbook. The IPA has appointed Dan Flynn and Graeme Griffiths as joint Directors of Media Research to lead that function. Through industry events and partnerships, the organization supports agencies and practitioners across the country.