Focus on Cloud Integration Ipswitch's recent addition of native support for Azure Blob storage in MOVEit Automation indicates a strategic shift towards hybrid cloud architectures, presenting opportunities to sell solutions that enhance cloud migration, storage, and integration capabilities.

Security Enhancements The release of MOVEit 2019.2 with increased security and flexibility highlights a strong emphasis on secure file transfer and data protection, which can be leveraged to upsell advanced security features and compliance solutions to existing and prospective clients.

Product Expansion The launch of MOVEit 2019 Managed File Transfer and the Service Pack program demonstrates Ipswitch’s commitment to continuous software improvements, providing a chance to promote comprehensive upgrade packages and maintenance services to current users.

Customer-Centric Developments Incremental product updates based on customer feedback suggest Ipswitch values client input, opening opportunities to position tailored solutions, consulting, and professional services that align with client-specific needs.

Market Positioning Operating in a competitive landscape with similarly sized firms, Ipswitch’s focus on simple, trusted IT solutions allows for targeted outreach to mid-market companies seeking reliable, easy-to-implement network and file management tools.