Global Ticketing Leader IREC is a long-standing leader in ticketing, crowd management, and access security with a global installed base and complex site requirements. Its international footprint and engineering-driven delivery create opportunities to cross-sell end-to-end solutions across multi-site venues and leverage the Best Union ecosystem to reach 27 countries.

International Expansion The company already serves markets from the Middle East to Asia and Europe to the Americas and is pursuing stronger international positioning. This suggests sales opportunities for multi-region deployments, cross-border support, and expansion services to new leisure, tourist, and cultural sites worldwide.

Cloud and Security With a modern tech stack including AWS, Route 53 and Microsoft 365, IREC can be pitched for cloud-hosted ticketing, scalable crowd management, and secure access solutions. Opportunities exist for cloud migration, disaster recovery, security hardening, and data-driven insights across large venues.

Engineering Strength A differentiator is the project engineering capability and bespoke, responsive delivery that underpins IREC’s growth. This supports upselling professional services, custom integrations with venue systems, and multi-site deployment programs for flagship parks and cultural sites.

Growth and Scale With a revenue range of 10–25 million dollars and a sizeable workforce, IREC presents opportunities to upsell advanced ticketing features, value-added services, and long-term partnerships. The Best Union affiliation could enable co-selling and expanded reach across its international network.