OCR Leadership Iris Inc. has a historical strength in OCR technology dating back to 1987, suggesting potential upsell opportunities around OCR-enabled content workflows, document processing efficiencies, and cross-sell of OCR-related services to clients seeking advanced text recognition.

Digital Marketing Focus As a web design, digital marketing and experiential marketing firm specializing in social media marketing and SEO, Iris Inc. is well positioned to offer bundled digital campaigns, performance marketing analytics, and omnichannel experiences to current and prospective clients seeking integrated marketing solutions.

Tech Stack Leverage With a tech stack including WordPress, Google Analytics, HubSpot, Google Cloud, and Piwik, there are opportunities to sell implementation, optimization, and training services around website performance, analytics-driven marketing, and marketing automation for mid-market customers.

Growth Prospects Revenue is under $1M with a small team (11-50 employees), indicating high-velocity opportunities for scale through strategic partnerships, contract-based digital marketing retainers, and expanding service offerings to larger clients in the Denver ecosystem.

Strategic Partnerships Recent news shows collaboration with Pdfpro and Canon affiliation around OCR capabilities, suggesting a channel for co-marketing, joint go-to-market campaigns, and cross-selling of complementary software solutions to shared customer bases.