Location Advantage Target corporate travel managers, meeting planners, and regional businesses around Keystone at the Crossing for group stays, executive meetings, and incentive programs; package accommodations with dining and shopping experiences to drive multi room bookings.

Digital Marketing Boost direct bookings and ADR by optimizing the current tech stack including the Wix powered site and Sirvoy PMS, paired with programmatic advertising and CRM driven campaigns; leverage the TripAdvisor award in marketing to attract luxury and corporate travelers.

Partnership Expansion Expand beyond the Butler University collaboration by pursuing university and local enterprise partnerships for visiting faculty, conferences, and events; offer bundled accommodations with catering and meeting spaces to drive recurring bookings.

Experience Upsell Increase guest spend with curated experiences and cross selling across dining, private tours, spa services, and suite upgrades; position Ironworks as a turnkey solution for corporate retreats and special occasions.

Brand Differentiation Leverage industrial heritage inspired luxury and notable recognitions to differentiate in sales materials; target weddings, corporate events, and upscale leisure travelers with compelling storytelling and award credibility.