Irrational Labs Employee Directory
Research ServicesCalifornia, United States51-200 Employees
Irrational Labs is a research services firm based in San Francisco, California, focused on applying behavioral design to influence growth, adoption, and product strategy. The company designs environmental factors and thoughtful interventions to improve decision-making for both organizations and their customers. Its work targets clients seeking to enhance user engagement and adoption through evidence-based behavioral insights. The organization operates within the broader behavioral science and design research space, positioning itself as a partner that translates behavioral principles into practical strategies for product and growth initiatives. A recent development includes a collaboration with Common Cents Lab to study fintech users and budgets, illustrating ongoing projects that leverage behavioral research to inform financial technology applications.
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