Industry Leadership The Irrigation Association is the leading non-profit membership organization for irrigation equipment and system manufacturers, dealers, designers, consultants, contractors and end users, presenting a strong relationship network and a ready audience for complementary products and services.

Expansion & Talent Recent leadership hires and board additions indicate ongoing organizational growth and expanded communications and governance efforts, suggesting opportunities for executive-level sponsorships, training programs, and networking events.

Education Focus IA prioritizes continuing education, public policy education, and certification, signaling demand for training platforms, certification prep, and learning management solutions aligned with industry standards.

Digital & CRM Adoption of Salesforce Service Cloud, Adobe Creative Suite and collaboration tools points to readiness for tailored content, customer success programs, marketing automation, and white-label resources for member-facing campaigns.

Market Momentum Revenue range and active event participation (Irrigation Show, Groundwater Week) indicate a robust market with opportunities for product demonstrations, sponsorships, vendor exhibits, and data-driven outreach to industry professionals and decision makers.