Insights

Global Expansion IRVINS is a high-growth consumer food brand with global reach across 12 markets and 5 offices, presenting opportunities to expand retail partnerships, co-branding, and distribution in new territories.

Retail & Co‑Brand Active collaborations with major retailers and brands (7-Eleven, Nissin, Cotton On, Universal Brand Development) indicate openness to co-branded products, limited editions, and cross-category partnerships that can drive shelf presence and impulse buys.

Product Pipeline Frequent new launches including Salted Egg Mala Potato Chips and Hot Boom series, plus cross-licensing with entertainment brands like MINIONS, suggest ongoing opportunities for limited editions, regional flavors, and seasonal lines to boost excitement and repeat purchases.

Premium Positioning Revenue scale of 250M-500M with a modern CPG focus and startup mentality signals capacity for larger bulk orders, private-label opportunities, and export-grade packaging suitable for supermarket chains and online mega-retailers.

Technology & Experience Utilization of e-commerce tech stack and partnerships with entertainment brands imply potential for enhanced digital experiences, loyalty programs, and data-driven B2B sales (distributors, regional reps) to optimize assortment and promotions.

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IRVINS Tech Stack

IRVINS uses 8 technology products and services including cdnjs, Open Graph, Zendesk, and more. Explore IRVINS's tech stack below.

cdnjs
Content Delivery Network
Open Graph
Content Management System
Zendesk
Documentation Tools
UPS
Logistics
Judge.me
Online Review Management
Priority Hints
Performance
Google
Search Engines
HTTP/3
Web & Portal Technology

Media & News

IRVINS's Email Address Formats

IRVINS uses at least 3 format(s):

IRVINS Email Formats	Example	Percentage
First.Last@eatirvins.com	John.Doe@eatirvins.com	100%
First.Last@irvinsaltedegg.com	John.Doe@irvinsaltedegg.com	44%
First@irvinsaltedegg.com	John@irvinsaltedegg.com	37%
First.Middle@irvinsaltedegg.com	John.Michael@irvinsaltedegg.com	13%
FirstLast@irvinsaltedegg.com	JohnDoe@irvinsaltedegg.com	6%

Frequently Asked Questions

What is IRVINS's official website and social media links?

IRVINS's official website is eatirvins.sg and has social profiles on LinkedIn.

What is IRVINS's NAICS code?

IRVINS's NAICS code is 311 - Food Manufacturing.

How many employees does IRVINS have currently?

As of July 2026, IRVINS has approximately 83 employees across 3 continents, including AsiaNorth AmericaAfrica. Key team members include Vp Of Human Resources: F. L.Head Of Design: G. H.Co-Founder & Coo: I. H. Y. G.. Explore IRVINS's employee directory with LeadIQ.

What industry does IRVINS belong to?

IRVINS operates in the Food and Beverage Manufacturing industry.

What technology does IRVINS use?

IRVINS's tech stack includes cdnjsOpen GraphZendeskUPSJudge.mePriority HintsGoogleHTTP/3.

What is IRVINS's email format?

IRVINS's email format typically follows the pattern of First.Last@eatirvins.com. Find more IRVINS email formats with LeadIQ.

When was IRVINS founded?

IRVINS was founded in 2008.

IRVINS

Q: What is IRVINS's official website and social media links?

IRVINS's official website is eatirvins.sg. IRVINS has social profiles on LinkedIn.

Q: How many employees does IRVINS have currently?

IRVINS has approximately 83 employees.

Q: What technology does IRVINS use?

IRVINS's tech stack includes X-Content-Type-Options, Flickity, AOS, Clipboard.js, html5media.

Q: What is IRVINS's NAICS code?

IRVINS's NAICS code is 311 (Food Manufacturing).

Food and Beverage ManufacturingCentral Region, Singapore51-200 Employees

IRVINS is a Singapore-based consumer food company that originated as an F&B restaurant and has evolved into a modern food CPG brand. Its focus is on salted-egg flavored snacks and the business operates across multiple markets through a network of regional offices. The company pursues a startup-style approach and seeks to turn a homegrown Singaporean brand into a globally recognized consumer brand.

Established in 2008, IRVINS has transitioned from its restaurant roots to a global consumer packaged goods company. Its product lineup centers on salted egg snacks. In 2024, IRVINS announced a collaboration with Universal Brand Development, Universal Products & Experiences, and Illumination to introduce the IRVINS x MINIONS Salted Egg Cornflakes Snack.