Insights

Global Expansion IRVINS is a high-growth consumer food brand with presence across 12 markets and 5 offices, presenting opportunities to scale through regional distributors, co-branding, and cross-border partnerships in emerging markets.

Product Expansion Recent launches into snacks such as Salted Egg Mala Potato Chips and Salted Egg Cornflakes, plus collaborations with popular IPs, indicate appetite for new SKUs and limited-edition lines ripe for wholesale, private label, or exclusive regional releases.

Brand Partnerships Strategic alliances with Universal Pictures Illumination, MINIONS, 7-Eleven, Nissin, and Cotton On demonstrate strong co-branding potential and cross-category licensing opportunities to extend reach and shelf presence.

Tech and Payments Adoption of multiple tech tools (Google Ads, SAP, Tableau, Mautic, WhatsApp Business) plus diverse payment options (Apple Pay, PayPal) suggests a scalable, data-driven sales approach and potential for驻marketella e-commerce enablement and regional BOPIS/omnichannel partnerships.

Financial Momentum Revenue in the mid six-figure to high seven-figure range with rapid growth indicates capacity for scaled wholesale programs, distribution deals, and strategic investments in manufacturing capacity or regional hubs to support increased volume.

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IRVINS Tech Stack

IRVINS uses 8 technology products and services including Google Ads, Tableau, AutoCAD, and more. Explore IRVINS's tech stack below.

Google Ads
Advertising
Tableau
Business Intelligence
AutoCAD
Cad & Graphics
SAP
Customer Relationship Management
WhatsApp Business
Live Chat
Mautic
Marketing Automation
Apple Pay
Payment Processing
PayPal
Payment Processing

Media & News

IRVINS's Email Address Formats

IRVINS uses at least 5 email formats:

IRVINS Email Formats	Example	Percentage
First.Last@eatirvins.com	John.Doe@eatirvins.com	100%
First.Last@irvinsaltedegg.com	John.Doe@irvinsaltedegg.com	44%
First@irvinsaltedegg.com	John@irvinsaltedegg.com	37%
First.Middle@irvinsaltedegg.com	John.Michael@irvinsaltedegg.com	13%
FirstLast@irvinsaltedegg.com	JohnDoe@irvinsaltedegg.com	6%

Frequently Asked Questions

What is IRVINS's official website and social media links?

IRVINS's official website is eatirvins.sg and has social profiles on LinkedIn.

How much revenue does IRVINS generate?

As of August 2026, IRVINS's annual revenue is estimated to be $250M - $500M.

What is IRVINS's NAICS code?

IRVINS's NAICS code is 311 - Food Manufacturing.

How many employees does IRVINS have currently?

As of August 2026, IRVINS has approximately 84 employees across 3 continents, including Asia, North America and Africa. Key team members include Vp Of Human Resources: F. L., Head Of Design: G. H. and Co-Founder & Coo: I. H. Y. G. Explore IRVINS's employee directory with LeadIQ.

What industry does IRVINS belong to?

IRVINS operates in the Food and Beverage Manufacturing industry.

What technology does IRVINS use?

IRVINS's tech stack includes Google Ads, Tableau, AutoCAD, SAP, WhatsApp Business, Mautic, Apple Pay and PayPal.

What is IRVINS's email format?

IRVINS's email format typically follows the pattern of First.Last@eatirvins.com. Find more IRVINS email formats with LeadIQ.

When was IRVINS founded?

IRVINS was founded in 2008.

IRVINS

Q: What is IRVINS's official website and social media links?

IRVINS's official website is eatirvins.sg. IRVINS has social profiles on LinkedIn.

Q: How many employees does IRVINS have currently?

IRVINS has approximately 84 employees.

Q: What technology does IRVINS use?

IRVINS's tech stack includes jQuery, Zendesk, TikTok Pixel, Microsoft Office, Google Ads.

Q: What is IRVINS's NAICS code?

IRVINS's NAICS code is 311 (Food Manufacturing).

Food and Beverage ManufacturingCentral Region, Singapore51-200 Employees

IRVINS is a Singapore-based consumer food company that originated as an F&B restaurant and has evolved into a modern food CPG brand. Its focus is on salted-egg flavored snacks and the business operates across multiple markets through a network of regional offices. The company pursues a startup-style approach and seeks to turn a homegrown Singaporean brand into a globally recognized consumer brand.

Established in 2008, IRVINS has transitioned from its restaurant roots to a global consumer packaged goods company. Its product lineup centers on salted egg snacks. In 2024, IRVINS announced a collaboration with Universal Brand Development, Universal Products & Experiences, and Illumination to introduce the IRVINS x MINIONS Salted Egg Cornflakes Snack.