Independent Public Media Position It Works Group as a leading independent agency in public media with a neutral stance. SalesOpportunity: offer audience insights, unbiased media planning services, and partnerships with brands seeking transparent, non-affiliated media optimization across OOH, DOOH, Mobile, and digital formats.

Geographic Focus Based in Düsseldorf with activity across Germany, leverage regional presence to approach national brands with a German market plan. SalesOpportunity: propose location-aware campaigns and geo-targeted media buys that maximize store traffic and brand visibility in North Rhine-Westphalia and broader German markets.

Data Geomedia Competency Emphasize proficiency in data- and geobased technologies for media strategies. SalesOpportunity: offer advanced targeting, location analytics, and measurable ROIs for OOH/DOOH and mobile campaigns, appealing to advertisers prioritizing precise attribution and optimization.

Tech Stack Fit Current tech stack includes PHP, Laravel, Nginx, Linux, and modern web tools. SalesOpportunity: propose scalable digital advertising solutions, integrations, and performance dashboards that complement and extend current infrastructure, appealing to tech-forward clients.

Revenue Range & Growth Reported revenue in the 10–25 million USD range with 51–200 employees signals mid-market scale and potential for larger, retainers or volume-based media partnerships. SalesOpportunity: target growing brands in need of a full-service public media partner, offering retainer-based planning and ongoing optimization for stabilized revenue streams.