Insights

Independent Public Media It Works Group positions itself as the leading independent agency in Public Media, signaling potential for partnerships with brands seeking neutral, unbiased media planning and buying in OOH, DOOH, mobile, and digital formats.

Geo and Data Focus The emphasis on data- and geobased technologies suggests sales opportunities with clients requiring location precision, audience targeting, and optimized mix and timing for campaigns in public spaces.

Cross‑Channel Expertise Capabilities spanning OOH, DOOH, mobile, and digital formats enable cross-channel media strategies, presenting upsell potential to advertisers looking to unify offline and online brand experiences.

Tech Stack Advantage Utilization of WordPress, Laravel, Adobe Creative Suite and performance tools (SEO, Cloudflare Bot Management) indicates readiness to support tech-savvy clients and offer integrated creative, site, and campaign asset management.

Growth and Revenue With an establishing revenue range of 10–25 million USD and a mid-sized team, there is room to scale services, pursue larger retainer deals, and expand offerings to maximize share of wallet among existing clients.

Similar companies to It Works Group

It Works Group Tech Stack

It Works Group uses 8 technology products and services including WordPress, Microsoft 365, Microsoft Intune, and more. Explore It Works Group's tech stack below.

It Works Group's Email Address Formats

It Works Group uses at least 3 email formats:
It Works Group Email FormatsExamplePercentage
First@4itworks.comJohn@4itworks.com
60%
FLast@4itworks.comJDoe@4itworks.com
40%
Last@itworksgroup.deDoe@itworksgroup.de
100%

Frequently Asked Questions

What is It Works Group's official website and social media links?

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It Works Group's official website is itworksgroup.de and has social profiles on LinkedIn.

How much revenue does It Works Group generate?

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As of August 2026, It Works Group's annual revenue is estimated to be $10M - $25M.

What is It Works Group's SIC code and NAICS code?

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It Works Group's SIC code is 8742 - Management Consulting Services and NAICS code is 541613 - Marketing Consulting Services.

How many employees does It Works Group have currently?

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As of August 2026, It Works Group has approximately 78 employees across 2 continents, including Europe and North America. Key team members include Cfo: M. B., Founder: E. D. and Owner: J. R. Explore It Works Group's employee directory with LeadIQ.

What industry does It Works Group belong to?

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It Works Group operates in the Advertising Services industry.

What technology does It Works Group use?

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It Works Group's tech stack includes WordPress, Microsoft 365, Microsoft Intune, Brevo, Microsoft Azure, Vimeo, Adobe Creative Suite and Atlassian Confluence.

What is It Works Group's email format?

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It Works Group's email format typically follows the pattern of First@4itworks.com. Find more It Works Group email formats with LeadIQ.

When was It Works Group founded?

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It Works Group was founded in 1997.
It Works Group logo

It Works Group

Advertising ServicesNorth Rhine-Westphalia, Germany51-200 Employees

It Works Group is described as a leading independent agency in Public Media, based in Düsseldorf, Germany. The firm addresses how brands should communicate in public spaces to stay relevant amid rising mobility and connected lifestyles. Using data- and geolocation-based insights, it designs integrated media strategies across out-of-home, digital-out-of-home, mobile, and digital advertising formats, coordinating location, media mix, and timing for campaigns.

The company serves both agencies and advertisers, offering services from consulting and optimization through booking and monitoring, with neutral, independent support. Based in North Rhine-Westphalia, it maintains a website at itworksgroup.de and shares updates through a monthly newsletter.

Section iconCompany Overview

SIC Code
8742 - Management Consulting Services
NAICS Code
541613 - Marketing Consulting Services
Founded
1997
Employees
51-200

Section iconFunding & Financials

  • $10M - $25M

    It Works Group's revenue is estimated to be in the range of $10M - $25M

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