Author Support Programs ITA takes pride in supporting aspiring authors with various programs such as scholarships, alliances, and premium editing services. Leveraging this focus on nurturing new talent, there is an opportunity to offer publishing solutions to emerging writers seeking a platform for their work.

Technology Integration ITA utilizes a range of technologies including Facebook Pixel, Backbone.js, and PHP in their operations. By showcasing how these tech tools enhance their publishing processes, ITA can appeal to tech-savvy authors and businesses looking to collaborate with a publisher that embraces modern technology.

Global Expansion Potential With a headquarters in Bogotá, CO, ITA has the opportunity to expand its reach internationally by tapping into markets beyond its current location. Targeted sales efforts aimed at positioning ITA as a global publishing partner can open doors for partnerships and collaborations worldwide.

Differentiation Through Author Reach Boasting over 56,000 published authors, ITA stands out as a publisher that values and promotes a diverse range of voices. Leveraging this extensive author network can be a unique selling point to attract authors seeking a publisher with a strong track record of championing new talents.

Competitive Benchmarking By comparing ITA with similar companies like WRI, UNIDO, and GRI, sales professionals can highlight ITA's unique offerings and strengths to potential clients. Demonstrating how ITA excels in employee engagement, revenue generation, or sustainability initiatives compared to competitors can give ITA a competitive edge during sales pitches.