Membership Growth The club operates as a premier, private destination with family-centric offerings and year-round events, indicating strong opportunities to upsell updated memberships, guest passes, and corporate membership packages to expand the member base and invite more referrals.

Event & Venue Upsell With top-notch banquet facilities and status as a premier Chicagoland venue for corporate meetings and events, there is potential to sells additional event services, partner with off-site teams, and offer bundled catering, equipment, and space rentals to local businesses and groups.

Public Access Levers On-campus offerings open to the public such as a full-service restaurant, mixology bar, and winter curling, present cross-sell opportunities to non-members and drive incremental F&B revenue through seasonal promotions and memberships tied to dining and recreation experiences.

Digital & Security Reliance on multiple platforms (Wix, WordPress, cloud services, email protection, Sentry) suggests an opportunity to position cybersecurity, website optimization, and digital marketing services to strengthen online presence, lead capture, and event promotions.

Financial & Growth Signals Revenue range of 25 to 50 million with smaller staff base implies efficiency opportunities, feasibility for partner-led programs, and cross-sell of premium services (private events, athletic facilities, and corporate packages) to accelerate AOP growth and diversify revenue streams.