Education expansion Target higher education institutions and libraries where ITC Systems already shows growing market share, leveraging Campus OneCard, print management, and cloud-based pay-for-print and POS solutions to replace legacy systems.

Cloud and SaaS focus Emphasize their renewed focus on Software as a Service and secure cloud-based card, cash management, and pay-for-print solutions to upsell cloud deployments, managed services, and recurring revenue opportunities.

Integrated hardware stack Offer bundles that combine kiosks, coin/credit/debit hardware, POS, and KDS with cloud services to streamline procurement cycles for multi-site campuses, libraries, and corporate environments seeking end-to-end solutions.

24/7 support advantage Position rapid-response support as a differentiator for large customers and mission-critical deployments, pitching uptime guarantees and premium support to financially robust institutions with distributed operations.

Strategic partnerships Leverage existing collaborations with universities and health/fitness platforms to cross-sell complementary solutions like mobile ordering, cloud pay-for-print, and secure stored value in campus and corporate settings.