ITSMA, a Momentum Group Company
Information Technology and ServicesMassachusetts, United States11-50 Employees
ITSMA, a Momentum Group Company, operates in IT services and IT consulting, focusing on B2B marketing leadership for the connected economy. The organization provides its member community with insight, guidance, and practical support aimed at strengthening reputation, increasing revenue, and deepening customer relationships in complex enterprise environments. Based in Lexington, Massachusetts, ITSMA has a long history spanning more than 26 years in shaping approaches to account-based marketing and other strategic B2B marketing practices for technology and services sectors. ITSMA serves professionals and organizations involved in business-to-business services and solutions marketing, offering research, advisory services, and educational resources to help marketers target high-value accounts and navigate evolving market dynamics. The company positions itself within the IT services and IT consulting landscape as a specialized, member-driven thought leadership and practitioner community, with a track record of introducing and advancing ABM strategies since the early 2000s. A recent development noted in industry coverage is ITSMA’s continued presence as part of Momentum ABM following acquisition, reflecting ongoing alignment with ABM-focused services and knowledge sharing.
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