Digital First ITW Universe has pivoted to a digital first strategy with offerings spanning new media, OTT, digital marketing, and performance content across sports, entertainment, and branding. This creates upsell opportunities for integrated digital campaigns, data-driven media buying, and cross-platform content strategies for clients seeking cohesive online presence.

Global Sports Network With a global footprint across four continents and offices in major markets, ITW Universe can facilitate multinational campaigns, rights-based collaborations, and cross-border sponsorships. Leverage existing partnerships in cricket, esports, and sports events to pitch end-to-end activation packages for brands aiming to scale internationally.

Rights and Platforms Ownership of high-impact marketing platforms and a broad portfolio (ITW Sports, ITW 360, ITW Influence, ITW Playworx, etc.) enables selling bundled solutions that combine sponsorship rights, content creation, influencer sourcing, and activation services. This positions ITW as a one-stop provider for brand storytelling across owned and earned media.

Strategic Partnerships Recent collaborations with media and entertainment entities (e.g., The Alter Office, Emirates Esports Federation, Furlenco) indicate a strong network for co-branded activations and experiential campaigns. Target brands seeking experiential, OOH, and influencer-led campaigns in sports and entertainment can be approached for multi-year partnerships.

Leadership & Growth New leadership appointment and ongoing expansion into esports and gaming initiatives (EGF, EGL) signal a growth trajectory and potential long-term contracts. Engage C-suite executives with proposals for scalable enterprise solutions, including digital production, platform licensing, and global media buying to align with ITW’s growth strategy.