Large audience Ivi attracts 50 million unique visitors per month, indicating a broad reach and strong potential for cross-promotion, advertising placements, or bundled content distribution deals.

Rich content library With a catalog of about 15,000 titles from major studios and 300+ partners, plus original productions, there are diversified monetization opportunities through licensing, exclusive premieres, and co-produced content deals.

Vertical integration Ivi bundles terrestrial and cable TV channels, sports, music, fitness, and children’s programming, suggesting opportunities for cross-category sponsorships, dynamic ad insertion, and packaged OTT offerings for advertisers and brands.

Original productions Having released over 15 projects and ongoing own-production activity since 2020, Ivi presents a path for third-party co-financed content, distribution partnerships, and talent incubation programs.

Growth potential As a leading online cinema in Russia with a dynamic team and strength in market formation, there is potential for expansion partnerships, technology licensing, and international-content collaborations to scale revenue.