Campus Proximity Leverage the hotel's location with Notre Dame campus views to develop partnerships with the university, alumni groups, and event organizers. Create package deals around football weekends, campus tours, and graduations, plus group rates for visiting families and professors to drive high-margin bookings.

Suite Upsell Market the oversized one and two room suites as premium experiences with bundled amenities such as breakfast, cookies, a fireplace, and campus views; offer extended stay and family packages to lift ADR and occupancy in shoulder seasons.

Digital Marketing With digital channels in their tech stack such as AppNexus, Facebook Pixel, and Squarespace, implement targeted ads, retargeting, and lookalike campaigns focused on Notre Dame visitors, alumni, and travelers seeking campus views; optimize website funnels for direct bookings and collect CRM data.

Local Partnerships Small staff size presents a lean operating model; leverage partnerships with local businesses, such as tour operators, stadium tours, and event venues, plus corporate travel programs with nearby employers to secure group blocks and recurring bookings.

Brand Differentiation Position Ivy Court as the authentic Notre Dame experience with unique views and historic charm; emphasize wraparound porch, cozy lobby, and complimentary breakfast to stand out from generic hotels and attract guests seeking a memorable campus centric stay.