Premium Wellness Position Ivy Spa Club as the Twin Cities’ destination luxury spa and salon with a broad menu of over 90 treatments and dedicated suites, highlighting opportunities to upsell high-margin spa experiences and bundled wellness packages to affluent guests and corporate groups.

Expanded Offerings Capitalize on the recent Ivy Spa Salon launch to cross-sell hair services alongside existing spa amenities, creating integrated service bundles for a seamless client experience that attracts spa-goers and converts salon customers into repeat, high-value visitors.

Membership & Access Leverage the membership and day-guest model plus state-of-the-art fitness facilities to sell premium membership tiers, corporate wellness programs, and guest passes to local businesses seeking employer wellness benefits and experiential rewards.

Quality & Recognition Use industry awards and luxury positioning to justify higher price points and to approach premium brands and event planners for partnerships, sponsorships, and exclusive events targeting affluent attendees and corporate functions.

Tech & Reach Apply data and analytics from the current WordPress and Google Analytics tech stack to pursue retargeting, personalized promotions, and targeted outreach to high-value segments, including spa enthusiasts, fitness members, and corporate clients in the Minneapolis–Saint Paul area.