Target market fit Small to mid-sized utilities across water, wastewater, stormwater, and energy sectors represent a strong cross-sell opportunity for infraMAP as a field-friendly GIS and asset management solution that reduces overtime and paperwork.

Operational efficiency Position infraMAP as a tool to accelerate field data collection, improve asset verification accuracy, and enable real-time updates, appealing to utilities aiming to optimize maintenance schedules and reduce operational costs.

Low-cost data strategy Emphasize iWater’s strength in low-cost data conversion through integrated scheduled maintenance and GIS data collection to attract utilities looking to modernize records without large upfront GIS investments.

Expansion financiers With revenue range and years in operation, target mid-sized utilities already investing in asset management tech; leverage existing North American utilities experience to upsell infraMAP with scalable deployment for larger networks.

Field-first value Highlight the user-friendly, field-crews–driven design of infraMAP, including one-click reporting and history records, as a differentiator for utilities seeking practical adoption without extensive GIS expertise.