Expanding Payment Portfolio iyzico's recent acquisition of Paynet for $87 million demonstrates its strategic focus on expanding B2B and B2B2C payment solutions, providing a significant opportunity to target businesses seeking integrated, scalable payment processing services.

Strong Market Position With a revenue range of $1 billion to $10 billion and a workforce comparable to industry giants like Stripe and Klarna, iyzico is well-positioned as a major player in the digital payments ecosystem, indicating a broad base for upselling additional financial and technological services.

Customer-Centric Offerings iyzico's focus on consumer protection through its Buyer Protection program and innovative solutions like pay with iyzico highlights an emphasis on enhancing online shopping security, creating sales opportunities for risk management and fraud prevention solutions.

Tech-Driven Innovation The company's investment in AI-based payment technologies and partnerships such as the Front-end Practicum to support women programmers showcase a commitment to technological advancement and diversity, opening doors for collaborations in fintech innovation and talent acquisition.

Global Growth Strategy Owned by the international payment systems giant PayU and actively acquiring companies, iyzico's strategic expansion efforts indicate potential sales pathways in enterprise solutions, international markets, and value-added services for digital payment infrastructure.