J skis Employee Directory
Sporting Goods ManufacturingVermont, United States11-50 Employees
J skis is a small sporting goods manufacturer and direct-to-consumer ski brand based in Burlington, Vermont. The company designs and produces skis and markets them exclusively through its own website, avoiding traditional retailers or distributors. It is led by founder Jason Levinthal, a recognized innovator in ski products and marketing, who works closely with a tight-knit team of skiers to drive development. The brand serves skiers who shop online and rely on digital marketing and e-commerce to purchase gear. In 2022, J skis opened its first brick-and-mortar store on Main Street in Burlington, Vermont, to complement its online trade. In 2025, Golden Sports Inc. became the exclusive Canadian retailer for J Skis, illustrating the company’s selective distribution and geographic expansion.