Niche AAC Focus Target buyers include hospitals, clinics, schools, care homes, and organizations that fund AAC solutions; build partnerships with speech-language pathologists, therapists, and assistive-tech distributors to accelerate adoption of Mind Express boards across Belgium and EU.

Channel Growth Opportunities With a lean team, JABBLA is well placed to run pilot programs with clinics and schools; pursue distribution partnerships and insurance/public-funding channels to scale Mind Express deployments beyond current footprint.

Service and Upsell Opportunity to monetize beyond hardware through training, software updates, service contracts, and accessory bundles, enhancing customer lifetime value and stabilizing revenue.

Competitive Differentiation Position as deeply user-centered and locally supported, offering customization and rapid responsiveness that larger AAC players may lack, enabling stronger relationships with care providers in the region.

Digital Marketing Expansion Leverage existing online presence to attract buyers—optimize SEO for AAC keywords, publish user stories and training demos, and run webinars to engage speech-language pathologists and care facilities.