Acquisition Opportunity The firm was acquired by Mercer Global Advisors in 2019, indicating potential cross-sell opportunities with a larger advisory ecosystem and access to Mercer’s resources, platforms, and client network.

High-Net-Worth Focus With approximately 400 families and discretionary assets over $390 million, the firm serves a high-net-worth segment that may be receptive to enhanced wealth management solutions, estate planning, and tax optimization services.

Technology Footprint Current tech stack includes AWS, WordPress, Microsoft 365, Google Tag Manager, and other common tools, suggesting openness to modernization, cybersecurity enhancements, and scalable client experience platforms.

Custody & Custodian Alignment Assets are custodied primarily via Charles Schwab, presenting an opportunity to discuss advanced custody reports, custody workflow improvements, or outsourced CIO services aligned with Schwab-integrated solutions.

Growth Readiness Revenue range and small team size imply potential for scalable advisory services, productized financial planning, and support services that can be delivered efficiently to maintain margin as the client base grows.