Ecommerce Optimization The company runs WooCommerce on WordPress which creates an opportunity to boost conversion and average order value through CRM integration, marketing automation, and retargeting strategies.

CRM & Marketing With a small team and mid-range revenue, there is potential to partner on affordable CRM and automated marketing to capture and nurture online inquiries and move them toward purchasing.

Marketing Expansion Leveraging existing YouTube presence and website, targeted SEO, informative videos, and digital ads could expand reach to regional buyers and distributors and drive more online orders.

Hosting & Security An evaluation of hosting and security across AWS and SiteGround could reduce costs, improve site performance, and protect customer data for a better e-commerce experience.

Operations & Analytics Enhancing analytics with Site Kit data and adding lightweight inventory or order-management integrations could scale fulfillment and improve marketing ROI as orders grow.