Service & Parts Leverage Jacobs Mitsubishi’s existing service and parts operations to generate recurring revenue by offering bundled maintenance plans, extended warranties, and loyalty programs; train staff to cross-sell during vehicle handoffs; implement online service booking and reminders to boost repeat visits.

Digital Growth Although the dealership already uses Criteo, Hotjar, and Facebook, there is an opportunity to optimize ROAS with a data-driven plan: tighten retargeting across vehicle pages, improve lead capture with enhanced forms, and integrate a CRM for timely follow-up by sales and finance teams. Use site insights from Hotjar to reduce friction and increase showroom appointments.

Fleet Partnerships Develop a formal fleet program targeting local SMBs, government buyers, and corporate clients. Offer fleet pricing, preferred scheduling, on-site servicing, and a turnkey procurement process that can be marketed to local businesses and rental chains, expanding repeat business and service opportunities.

Financing Options Expand financing options to improve approvals and speed of delivery. Explore partnerships with multiple lenders, including subprime-friendly programs, and consider Buy-Here-Here capabilities to capture underserved buyers, complemented by pre-approval campaigns and transparent financing to boost conversion rates for both new and used vehicles.

Inventory Strategy Optimize inventory strategy to meet demand for new Mitsubishi and quality used vehicles. Focus on a balanced mix, strategic sourcing of in-demand models, and a certified pre-owned program to differentiate from competitors; align marketing messages with Mitsubishi value propositions and local price competitiveness to drive foot traffic.