Market Position Jacobsen is a well-established player in the New Zealand flooring industry with over 60 years of operational experience, offering a broad range of innovative and stylish flooring solutions suitable for residential, commercial, and public spaces, indicating a strong presence in diverse market segments.

Business Scale With a workforce of 51-200 employees and annual revenues between one million and ten million dollars, Jacobsen operates as a mid-sized company with growth potential in expanding its customer base and product offerings.

Technology Adoption The company utilizes a modern tech stack including HubSpot, Zoho PageSense, and digital hosting solutions, demonstrating openness to digital marketing and customer relationship management tools that could be leveraged for targeted outreach campaigns.

Expansion Opportunities Given its extensive product portfolio catering to high-end and demanding spaces, Jacobsen presents sales opportunities in premium flooring segments, potentially expanding into new market niches or upgrading existing commercial projects.

Financial Scope Operating within a revenue range of one to ten million dollars, Jacobsen offers a sizable customer base for sales of complementary products or services such as installation, maintenance, or related building materials, representing potential cross-selling avenues.