Digital Marketing Growth The dealer already engages audiences via YouTube and Facebook and uses a WordPress based site with Elementor, presenting a strong foundation for expanding local marketing. Propose targeted local SEO, pay per click campaigns, and video driven lead generation to increase inquiry, test drive bookings, and service appointments without large budget increases.

Accessibility as Differentiator With AudioEye on the site, there is an opportunity to frame accessibility and WCAG compliance as a differentiator. Offer accessibility audits, remediation, and ongoing monitoring as a value added service to attract more customers and meet government and partner requirements.

SMB Tech Upgrade As a small to midsize dealership, there is opportunity to implement an affordable CRM and marketing automation stack tightly integrated with inventory, test drive scheduling, and financing options. This can streamline lead capture from the website through showroom and service, helping to boost conversion and cross sell opportunities.

Local Partnerships Leverage the local market footprint by forming partnerships with regional lenders and service providers, plus community events and promotions to drive foot traffic. A regional expansion plan could align campaigns with nearby towns to grow service visits and sales.

Conversion Optimization Accelerate conversion through site performance and data driven optimization. Improve mobile experience, optimize page speed, and deploy A B testing and analytics to demonstrate ROI from digital campaigns and justify ongoing investment.