Digital Engagement Opportunities Highland's recent implementation of an Augmented Reality Tour demonstrates a commitment to innovative digital experiences, offering a potential avenue to introduce advanced AR/VR solutions, mobile app enhancements, or interactive content development services to further enrich visitor engagement.

Historical Content Monetization With a focus on storytelling around James Monroe and the enslaved communities, there are opportunities to develop digital archives, educational programs, or virtual tour packages that can expand revenue streams beyond onsite visits, appealing to schools, historians, and international audiences.

Tech Stack Optimization Utilizing platforms like WordPress, Mailchimp, and YouTube indicates openness to digital marketing and content dissemination, which suggests potential for services related to digital marketing enhancement, audience analytics, or website optimization to increase visitor engagement and revenue.

Educational Program Expansion Given the company's emphasis on self-guided exhibitions and public programs, there is a sales opportunity for e-learning platforms, interactive educational tools, and virtual educational experiences tailored to school groups and history enthusiasts.

Funding and Revenue Growth With current revenues in the $0-10M range and no available funding data, Highland could benefit from philanthropic, sponsorship, or public-private partnership opportunities, presenting prospects for fundraising platforms or sponsorship activation services aimed at supporting historical preservation and visitor experiences.