Digital Marketing The club runs a WordPress site hosted on AWS, which presents an opportunity to implement an integrated digital marketing stack. Propose SEO, content marketing, online booking for tee times and events, CRM integration, and analytics to measure ROI. Improve site speed, mobile usability, and lead capture forms to drive inquiries and memberships.

Growth and Events Revenue growth can come from expanding events and attracting new members. Offer online registration for tournaments, banquets, and weddings along with a membership referral program and loyalty perks. Consider outsourcing marketing to scale outreach with a small staff.

Analytics Modernization Current analytics usage appears fragmented with Baidu Analytics in use. Propose migrating to GA4 or a unified analytics setup, implementing cross channel attribution, and building dashboards for bookings and inquiries. Enable event tracking and privacy friendly data collection to deliver actionable ROI insights to leadership.

IT Support Small staff means IT and site maintenance can be a distraction. Propose managed hosting, regular WordPress maintenance, security hardening, backups, and performance tuning on Nginx and front end assets. Offer ongoing security monitoring and uptime guarantees to reduce downtime and free staff time for core operations.

Local Partnerships Leverage local partnerships to expand reach through referrals and co marketing. Build joint promotions with nearby clubs, vendors, tourism boards, and sponsors for corporate outings and member guest days. Consider gift card programs and bundled offerings that attract local businesses without heavy internal resources.