Global footprint The company operates 6 production facilities across Spain, Mexico, Argentina and India with a long-standing track record since 1965 and a presence in 50+ countries, signaling scalability and potential for cross-border sales and service partnerships.

Large installed base Over 50,000 units delivered to customers worldwide, indicating recurring after-sales service opportunities, spare parts revenue, and potential for upgrades or modernization projects in existing installations.

High value contracts Recent multi-million pound project for Sheffield Forgemasters demonstrates capability to win sizable, high-margin orders; leverage case studies to target similar heavy-duty manufacturing, power, and steel sectors.

Strategic partnerships History of partnerships with TC/American and other distributors shows appetite for channel-based sales; opportunities exist to expand network, co-sell, or secure exclusive regional distribution in key markets.

Financial growth potential Revenue disclosed in the low-to-mid single-digit millions suggests room to pursue mid-market clients and expanding service contracts, with a focus on aftermarket, maintenance packages, and crane modernization services to boost margin.