Top Workplace Target JAX as a growing employer-focused account in Southeast Wisconsin, leveraging their 2025 Top Workplaces recognition to open conversations about employee safety, equipment maintenance programs, and company-wide lubricant education initiatives.

Food Grade Expansion Leverage JAX’s leadership in food-grade lubricants and recent site expansion to propose scalable lubrication programs for new facilities or production lines, highlighting on-site training and education services as value adds.

Global Outreach Position JAX as a partner for international operations (e.g., Anuga FoodTec exposure) to offer standardized lubrication solutions, supply chain consistency, and compliance support across global sites.

Innovation & Lab Highlight JAX’s RPM Laboratory and rapid testing capabilities to propose fast-track formulation and emergency testing for unique processes, reducing downtime and extending equipment life.

Strategic Sales Target senior commercial roles (e.g., VP of Sales) and cross-sell through safety, reliability, and cost-saving claims tied to longer machine life and reduced downtime; align with their ISO certifications to win maintenance and quality-control budgets.