Jazwares, LLC Email Format

ManufacturingFlorida, United States1001-5000 Employees

Jazwares, LLC is a global toy manufacturer and a Berkshire Hathaway company headquartered in Plantation, Florida. Founded in 1997, it operates with offices worldwide and sells its products in more than 100 countries. The company maintains a portfolio of both wholly owned and licensed brands, including Squishmallows and properties such as Pokémon, Star Wars, CoComelon, Fortnite, AEW, Adopt Me!, and Hello Kitty. Beyond traditional toys, Jazwares also offers Metaverse gaming, costumes, and pet products, translating current trends into high-quality products for consumers of all ages.

In its market, the company serves retailers and end consumers through a diversified product lineup and licensing strategy that broadens brand reach in the global toy industry. In 2026, Jazwares announced a leadership transition with the founders stepping down and a new chief executive taking the helm.

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