Local Expertise Advantage With a longstanding presence in Chicagoland since 1907, JC Licht has established deep roots in the community, positioning the company as a trusted local expert in home improvement. Leveraging this strong reputation can lead to increased sales opportunities through word-of-mouth referrals and community trust.

Exclusive Benjamin Moore Partnership As the biggest seller of Benjamin Moore paint in the Midwest, JC Licht holds a significant advantage with access to exclusive products. Highlighting this premium brand partnership in marketing strategies and emphasizing the superior quality of Benjamin Moore paints can attract customers seeking high-end solutions, presenting an opportunity to drive sales.

Diverse Product Portfolio Offering a wide range of products beyond just paint, including wallpaper, window treatments, and accessories, JC Licht caters to diverse customer needs in home decor. By promoting this extensive product portfolio and cross-selling opportunities, the company can increase sales by providing customers with a one-stop shop for all their home improvement requirements.

Enhanced Customer Experience With service professionals trained as home-project experts, JC Licht prioritizes customer service and assistance throughout the entire project process. By focusing on enhancing the customer experience through personalized recommendations and tailored solutions, the company can cultivate loyal customers who return for repeat purchases, driving sales growth.

Digital Presence Optimization Leveraging a tech stack that includes Shopify, Klaviyo, and other tools, JC Licht has the potential to optimize its digital presence for targeted marketing and personalized customer engagement. By harnessing data-driven insights and automation features, the company can efficiently reach potential customers, nurture leads, and drive online sales growth.