Strong Market Presence With nearly 40 retail locations across Chicagoland, JC Licht maintains a significant regional footprint, providing ample opportunities for upselling premium paint brands like Benjamin Moore and expanding product offerings such as wallpaper and window treatments.

Strategic Partnerships The long-standing partnership with Axalta Coating Systems since January 2020 highlights JC Licht's integration into the professional and commercial sectors, presenting a potential avenue for expanding high-volume or co-branded product sales.

Business Scale Generating between $50 million and $100 million in revenue with over 500 employees, JC Licht demonstrates a robust financial capacity to invest in marketing campaigns, training programs, and new product lines to drive sales growth.

Brand Leadership Being the top seller of Benjamin Moore paint in the Midwest positions JC Licht as a trusted retailer, giving sales teams an opportunity to promote related premium products such as wallpaper, accessories, and high-end paint finishes.

Growth Opportunities Their focus on expert advice and professional service indicates a customer-centric approach, enabling targeted sales initiatives around professional contractor partnerships, DIY customer engagement, and service package upsells to increase revenue streams.