High first-time pass Leverage the strong 95.5% pass rate for first-time takers at partner law schools to target early-stage buyers—market to incoming law students and schools aiming to boost initial bar results with personalized prep plans.

Repeat-taker growth Position JD Advising as the premier option for repeat takers, highlighting substantial score increases (20–50+ points). Aimed outreach to graduates who previously failed or underperformed, offering tailored coaching and rapid result improvements.

National reach Capitalize on nationwide applicability by targeting law schools beyond JD Advising’s current partners, plus bar candidates in states with distinct exams (UBE, California Bar, MPRE). Propose scalable programs and institutional partnerships.

Diverse programing Promote integrated offerings (tutoring, comprehensive courses, One-Sheets, customized study plans) as a value proposition for universities and prep providers seeking a differentiated, outcome-driven curriculum and scalable content.

Social proof & partnerships Use milestones like the Law School Scholars Program and Phi Alpha Delta partnership to approach law schools, student associations, and fraternities with joint webinars, scholarships, and exclusive access to resources.