Small IT niche Target small business IT services and repair needs given the company’s size (2-10 employees) and focus on local computer repair. Sales opportunities include managed services, remote support plans, and on-site troubleshooting subscriptions tailored for small offices in Lubbock.

Cloud and web stack Leverage their existing tech stack (AWS, Microsoft 365, GoDaddy, React) to offer cloud migration, security hardening, and website/intranet enhancements. Propose cost-efficient cloud-first IT governance, backup strategies, and streamlined collaboration tooling.

Security emphasis Note HSTS usage and modern tech practices as a basis to upsell security services such as endpoint protection, data backups, and secure device lifecycle management for small firms with limited IT staff.

Growth enablement Position services around scalability and reliability to support potential expansion or diversification, including IT support contracts, remote monitoring, and proactive maintenance as the business grows beyond the current headcount.

Competitive positioning Compare to broader franchise-like competitors by emphasizing personalized service, local reach, and faster response times. Offer differentiated packages combining repair expertise with managed IT to win SMB clients seeking both hardware repairs and IT continuity.