Small firm growth Target the practice as a small accounting firm with revenue under one million and 2-10 employees, offering scalable solutions that fit a lean operation and potential premium services as they expand.
Digital presence Leverage their existing WordPress site and SEO tools (Yoast SEO, Google Search Console) to propose optimized online marketing, client acquisition, and content marketing packages to increase inbound inquiries.
Tech stack leverage Offer integration and automation services that connect Google Workspace, MySQL data handling, and e-commerce platforms (Shopify) to streamline back-office workflows and data sharing across clients.
Outsourced finance Position as a cost-effective outsourced accounting and advisory partner for small firms seeking scalability, cloud-based workflows, and compliance support without hiring a larger staff.
Competitive positioning Highlight the opportunity to differentiate from large firms by delivering personalized service, rapid response times, and specialized industry knowledge tailored to local clients in Glen Ellyn and surrounding areas.