Jelmar, maker of CLR Brands Email Format
ManufacturingUnited States11-50 Employees
Jelmar, LLC is a United States-based manufacturer that markets cleaning products under CLR Brands and Tarn-X, distributed through food, drug, and mass retailers. The lineup covers household cleaners for everyday use as well as a professional range geared toward industrial and commercial settings, including CLR PRO and CLR PRO MAX. The company emphasizes environmentally conscious reformulations developed in partnership with the EPA’s Safer Choice program and other alliances to meet consumer demand for safer cleaning solutions. Founded in 1949 and still family-led, Jelmar traces its origins to Manny Gutterman’s national sales organization, and is currently led by the Gutterman family with Alison Gutterman becoming president in 2007 as the third generation to guide the business. In early 2025, Jelmar expanded its industrial portfolio with the launch of CLR PRO MAX Industrial Degreaser, signaling ongoing product development for professional markets.