Small Team Advantage Jenko is a small, family-led operation focused on premium custom fishing lures, offering strong customization and personalized service while keeping production lean—an ideal setup for targeted partnerships, private label projects, and exclusive retailer series.

Pro Athlete Growth The addition of Bassmaster Elite Series pro angler KJ Queen to the pro staff signals a strategy to leverage high-profile endorsements for credibility and sales. Explore sponsorships, co-branded lure lines, and athlete-driven content to reach competitive bass anglers.

Channel Partnerships Focus on wholesale and regional retailer opportunities around freshwater fishing hubs and Kentucky lakes, with options for private-label or co-branded product lines to expand distribution beyond direct-to-consumer.

Digital Growth Leverage existing tech stack and social presence to optimize online channels. Improve SEO and content marketing, enhance direct-to-consumer capabilities, and run targeted campaigns to convert anglers into repeat customers.

Logistics Edge Utilize access to USPS and other logistics for cost-effective shipping and faster fulfillment. Propose private-label fulfillment, quick-turnaround custom orders, and aligned packaging to appeal to retailers and pro staff partners.