Diversified product portfolio Jequiti Cosméticos offers a comprehensive range of personal care products including perfumes, makeup, daily care, hair care, and products for children and babies. This diverse product lineup opens up cross-selling opportunities and allows for targeting various customer segments.

Strong ties to entertainment Founded by Silvio Santos, Jequiti Cosméticos has a strong connection to the entertainment industry. Leveraging this association can lead to strategic partnerships with celebrities, influencers, or entertainment events for unique promotional opportunities and brand visibility.

Significant prize incentives With over 128 million reais in prizes distributed through Roda a Roda Jequiti, the company has a proven track record of engaging customers through incentives. Creating promotional campaigns or loyalty programs with attractive prizes can drive sales and customer retention.

Tech-savvy marketing approach Utilizing technologies like Rakuten Advertising, Criteo, and social media platforms, Jequiti Cosméticos demonstrates a modern marketing approach. Leveraging technology for targeted advertising and personalized campaigns can enhance brand visibility and customer engagement, translating into increased sales.

Market positioning and opportunity In a competitive landscape with established players like Avon and O Boticário, Jequiti Cosméticos, with its unique positioning at the intersection of beauty, entertainment, and entrepreneurship, has the potential to capture market share by offering differentiated products and experiences to customers.