Expanding Product Range Jequiti Cosméticos offers a diverse portfolio that includes perfumery, makeup, daily cares, hair products, and lines for children and babies, indicating opportunities to cross-sell or bundle products across categories.

Entrepreneurial Focus With a mission to promote entrepreneurship and a strong cultural identity linked to entertainment, there is potential for partnerships or programs that leverage their network of independent sellers to expand market reach.

Sustainable & Security Tech Utilizing advanced security standards such as ISO/IEC 27001 and digital marketing tools like Google Tag Manager and Facebook, Jequiti emphasizes data security and digital engagement—areas where technology solutions could support growth.

Market Positioning As a mid-sized company with revenue between one to ten million dollars, in a market dominated by larger players like Avon and O Boticário, there is room for growth by expanding product lines and improving brand visibility.

Innovative Engagement Jequiti distributes over 128 million reais in prizes through its entertainment-oriented campaigns, indicating strong brand engagement strategies that can be enhanced with new digital or promotional tools to drive customer loyalty and sales.