Embedded Lending Growth Target regional and community banks and lenders seeking to deploy point of sale financing; emphasize Jifiti’s white labeled modular platform that supports BNPL, installment loans, lines of credit across online, in store and call center.

Merchant Enablement Partnerships Position Jifiti as the complete financing engine for retailers and brands looking to offer embedded lending at checkout; leverage existing integrations with Ingenico and PPaaS networks to reach more merchants; propose cross sell with gift registry and digital gift cards.

Gift Solutions Upsell Promote Jifiti’s Branded Gift Registry and digital gift card platform to retailers, bundling registry financing with checkout options to drive higher average order value.

Tech & Analytics Highlight advanced analytics and flexible dashboards of the platform (Tableau, Sisense, Adobe) as a differentiator for merchants seeking data driven decision making and performance reporting.

Global Partnerships Capitalize on multinational footprint and recent alliances with Peach Finance and Ingenico to approach global brands and PSPs that need scalable embedded lending across markets.