Strong brand momentum Leverage Ford and Lincoln momentum highlighted by recent JD Power quality leadership and top mainstream brand status to position cross-brand sales and service packages, targeting owners of Ford and Lincoln vehicles with loyalty programs and upgrade incentives.

Expansion readiness Capitalizing on multiple dealership expansions and facility growth in various markets, offer fleet and dealer network collaboration, certified pre-owned programs, and regional promotions to capture incremental sales from nearby communities and commercial accounts.

Trims portfolio Promote expansion of higher-margin trims like Ford Tremor and Lobo along with traditional models to appeal to diverse buyer segments; develop targeted campaigns for off-road enthusiasts, daily drivers, and luxury buyers using specialized test-drive events.

Digital engagement Utilize the dealership’s tech stack and digital advertising channels (Google Ads, Microsoft Advertising, Reddit Ads, analytics tools) to run data-driven campaigns for new and used vehicles, fleet services, and service retention offers aimed at Bakersfield and surrounding markets.

Service and reliability Highlight Ford’s quality leadership and long-tenured brand history to build trust for maintenance, warranties, and certified pre-owned programs; offer maintenance packages, trade-in deals, and loyalty perks to drive repeat visits and higher service revenue.