Local Premium Market As an award-winning Lexus dealership serving Augusta and the CSRA with a focus on exceptional customer service, there is a strong opportunity to target affluent customers seeking luxury vehicles and premium brand experiences in the local area.

Brand Loyalty Potential With a focus on both new and pre-owned Lexus sales and servicing a loyal customer base, there is potential to develop repeat business through personalized marketing and loyalty programs aimed at existing Lexus owners.

Digital Engagement Utilizing advanced web tools like Hotjar and Cloudflare indicates active engagement in digital marketing efforts, presenting opportunities for targeted online campaigns to attract tech-savvy, engaged consumers.

Expansion Opportunities While the dealership has a modest revenue base of up to $50 million, expanding marketing efforts or adding value-added services could help increase customer volume and market share in the competitive luxury auto segment.

Demographic Focus Targeting the affluent demographics within the CSRA region, combined with the dealership’s high service standards, can facilitate cross-sell opportunities for related luxury services and accessories.