Strategic partnerships Leverage Jimmy John’s existing corporate and retailer partnerships, such as the Home Depot loyalty collaboration, to cross-sell through co-branded promotions, bulk catering, and loyalty-driven upsells to drive larger AUV (average unit volume) for corporate accounts.

Franchise-led growth Target multi-unit franchisees and new market entrants looking to scale quickly, offering turnkey expansion support, site selection, and national promotions to accelerate footprint growth in underpenetrated regions.

Cultural relevance Capitalize on limited-time collaborations like the Fetty Wap Meal to create influencer and pop-culture driven campaigns that attract younger demographics and media coverage, expanding social reach and driving foot traffic.

Technology-enabled efficiency Promote integrated tech stack advantages such as cloud-based operations, data analytics from Microsoft Azure/SQL, and delivery partnerships (Postmates) to offer enterprise-level efficiency improvements, loyalty integration, and cost controls for large operators.

Menu-driven catering Develop corporate catering and large-group meal programs centered on fresh-baked bread and hand-sliced ingredients, positioning Jimmy John’s as a premium yet affordable option for offices, events, and school systems to boost daytime traffic.