Data Driven Marketing Leverage their existing Facebook Pixel, Google Analytics and Google Tag Manager to improve attribution, optimize ad spend, and align sales and marketing with a CRM-enabled automation flow.

Local Market Growth Capitalize on the Winchester location and small team by prioritizing local SEO, Google Business Profile optimization, localized PPC, and reputation management to increase showroom visits and service bookings from nearby customers.

Conversion UX Optimization The current site stack (GoDaddy hosting, Modernizr, jQuery, SiteCatalyst) presents an opportunity to modernize the website, accelerate mobile performance, optimize lead capture forms, and boost online inquiries through CRO testing.

Service Retention Marketing Develop campaigns to re-engage past buyers and service customers, promote maintenance plans and parts specials, and use lifecycle marketing to increase service revenue.

Competitive Positioning With revenue in the $1–10M range and peers with larger teams, propose scalable marketing packages and cost-effective digital campaigns to help the dealer differentiate and accelerate growth.