Strong Market Presence JL Racing is a leading brand in the rowing industry with a notable global footprint, supplying apparel to major national federations including USRowing, Great Britain, Australia, and South Africa, presenting opportunities to expand partnerships with international sports organizations.

Sustainability Commitment The company's focus on social and environmental responsibility through sustainable fabrics and practices offers a compelling value proposition for clients seeking eco-friendly sports apparel solutions.

Made in USA Advantage All JL Racing products are manufactured in the USA, which can appeal to clients prioritizing domestic sourcing and quality assurance, opening avenues for marketing premium, locally-made athletic gear.

Innovative Heritage Having pioneered the first unisuit in 1983 and continually leading in rowing innovations, JL Racing can position itself as a partner for custom, high-performance sports apparel tailored to niche markets like cycling and track & field.

Growth Potential With a modest revenue range and a dedicated customer base, there is significant opportunity to scale sales by leveraging their existing federation relationships and expanding into new sports and international markets.