JMI Sports

Spectator SportsCalifornia, United States51-200 Employees

JMI Sports operates in the spectator sports arena as a media rights and venue development specialist. The firm manages collegiate multimedia rights, represents sponsorship sales on behalf of clients, and provides project management for developing both college and professional sports facilities. It emphasizes customized initiatives to unlock a client’s economic potential, covering marketing and branding as well as facility design strategies. The client mix includes universities and athletic conferences, for whom it handles rights, sponsorships, and related sales representations, as well as third-party sales for notable venues and events. In this way, JMI combines rights management with facility development to serve as a dedicated partner in the sports ecosystem.

Its roster features prominent universities such as Kentucky, Penn, Pitt, Harvard, DePaul, and Notre Dame, along with joint ventures and several conferences, including the Ivy League and Mountain West. The company also represents third-party sales for major properties and events like the Breeders’ Cup and Penn Relays. Based in San Diego, California, JMI Sports was founded in 2006 by Erik Judson and John Moores. A notable recent development is a partnership with The Palms Casino Resort to serve as the Mountain West Conference’s exclusive hotel partner and to broaden involvement across championship events for the 2026–27 season.

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