Event Partnerships Leverage Joan's on Third full service catering and event planning to secure corporate and private events. Position as premium gourmet marketplace for weddings, milestones, and corporate gatherings with tailored menus and seamless service. Target hotels, venues, planners, and local businesses to create recurring revenue.

Lead Generation Use Mailchimp and Poptin to capture inquiries and nurture leads for catering and events. Create targeted campaigns for weddings, corporate events, and holiday gatherings alongside engaging menu shows and client stories. Implement simple forms and gated menus to grow a strong pipeline.

Online Ordering Expand Toast POS utilization to offer online catering orders and event planning requests through a dedicated portal. Add an easy inquiry form, calendar, and menu customization options to convert visitors into clients. Promote delivery and pickup for event related orders.

Wholesale Partnerships Extend the marketplace to wholesale or corporate catering for offices and coworking spaces. Develop partnerships with local businesses for recurring lunch, meeting breaks, and special occasions. Offer flexible packaging, recurring orders, and co branded experiences to drive stability.

Market Expansion Leverage LA presence to expand into nearby neighborhoods and venues by building a partner program with hotels and event spaces. Create targeted sales motions for different segments such as weddings, corporate events, and private celebrations. Use data from existing clientele to tailor offerings and grow market share.